Ministry of Tourism Plans to Communicate Compelling Reasons for Vacationers to Choose The Bahamas

In a recent article on Bahamas tourism, Director General of Tourism Vernice Walkine said, "We must employ all of our available resources to meet our objectives as creating the absolutely best possible visitor experience for our guests remains our prime objective."

She added that promotion would continue at the core of the Ministry of Tourism’s marketing plan. "Once the Ministry of Tourism brings the people here, it is going to be up to each and every Bahamian to make sure that they so enjoy themselves, that they would not only want to return, but would also encourage others to experience ‘der Bahamian ting’.”

Destination weddings, as well as positioning The Bahamas as convenient and attractive for all types of meetings and conferences was also key. Emphasis will be placed on the creation of new and exciting tours, which will tell the stories of the islands of The Bahamas and Bahamians, she said. The Ministry of Tourism will also place emphasis on the fostering of unique Bahamian themes in local restaurants.